THE RISE OF ECOMMERCE AND ITS IMPACT ON THE MODERN MARKET

  What is Ecommerce?   Ecommerce refers to the buying and selling of goods and services over the internet. It includes a variety of business models such as B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), and D2C (Direct to Consumer). With the rise of digital payment systems and secure online transa